Schwind Realty Marketing Plan

Schwind Realty Marketing Plan

Print Advertising

Chicago Tribune
Advertising options include but are not limited to the following types:

  • Classified
  • Picture Classified
  • Display Advertising

Chicago Reader
Advertising options include but are not limited to the following types:

  • Classified
  • Display Advertising

Chicago Agent Magazine
Schwind Realty has a ½ page ad space reserved

Multiple Listing Service of Northern Illinois

The database that houses all of the real estate listings. It is the program that keeps the realtors informed about current sales, listings, and closings.

Real Mark
A flyer distributed to all of the real estate offices located in the following areas: 

1800 North to 3150 North; Lake Michigan to Western 
3200 N. to Howard; Lake Michigan to Kedzie

Websites

Sites in which property listings appear:

www.realtor.com
A website that features property for sale and also contains many helpful guidelines for buyers and sellers. Open houses can also be advertised under the property.

www.chicagotribune.com
This is the Chicago Tribune’s website. All of the properties that are for sale can be viewed on this page. Open houses can also be advertised under the property.

www.realtor.com/chicago/schwindrealty
The individual office page that can be accessed through their main site, realtor.com. This page contains the office profile and all active listings with pictures of the interior and exterior of each listing.

www.schwindrealty.com
The office website which features pictures of the interior & exterior of the property that is for sale. It also contains helpful information of homeowners, buyers, and sellers.

Open Houses

Broker Open House

  • 4-6 Broker open house signs distributed at main intersections around the property.
  • Lunch and refreshments provided.
  • Broker Open House Flyer faxed to over 50 real estate offices in the following zip codes: 60618, 60613, 60614, 60657
  • Open House Flyers distributed by Real Mark
  • Packets distributed which include:
    • broker open house flyer
    • listing sheet
    • disclosures
    • floor plans
  • Open house advertised on MLSNI

Public Open House

  • 4-6 open house signs distributed at main intersections around the property.
  • Open House Flyers faxed to over 50 real estate offices in the following zip codes: 60618, 60613, 60614, 60657
  • Open House Flyers distributed by Real Mark
  • Packets distributed which include:
    • Statistics sheet w/ pictures of the unit in the form of a flyer
    • listing sheet
    • floor plans
  • Ad placed in the Chicago Tribune or the Chicago Reader

Open house advertised on the following websites:

www.realtor.com
www.chicagotribune.com
www.chicagoreader.com

Community Database

A database of local contacts which include: buyers, sellers, builders, rehabbers, business owners, etc., allows for a constant wealth of information to pass between interested members within the community.

Also linked to various community groups, ie North Center Chamber of Commerce, Lakeview Chamber of Commerce, Lincoln Square Chamber of Commerce, etc.

Schwind Realty: On-site Advertising

Window Display System in Office window contains Featured Property Headline and individual pictures of the unit.

Front Window also displays a slide show of interior & exterior photos of the building.